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Quatre S Cosmetics
A marked evolution of buying patterns of cosmetic products is the trend of the last ten years, evolving from a domination of worldwide conglomerates into a majority of sales by smaller companies with high potential products. Therefore retailers must respond, they must answer the consumer’s demand, always on the look-out the new and different. The commercial designer name brands have started an inevitable fade from sheer repetition.
Brand evolution itself depends on specificity of products with strong identity. This identity has to be defined both in term of product and service meeting the consumer’s sense of well-being.
QSC augments and accelerates the growth of this new evolution, in offering his competences to beauty brands and distributors.